2017

Introduced the NEW FACE of ULTIMA II

2017

Launched ProCollagen Supreme Caviar with Caviar Complex & DNA Technology

2014

Introduced Triple Pore Refining Technology

2013

Pioneering Double Caviar Power in Supreme Caviar DNA TM upgrades

2012

Introduction of the 1+1 Intensive Regimen

2011

We perfect our status as The Collagen Expert

2010

Launched Extraordinaire Supreme TM Pure Collagen

2009

Collagen Technology is completed with the addition of Trylagen TM

2008

Introduction of the ProCollagen molecule

2005

Launched Extraordinaire Pure Collagen franchise

1980

Launch of the first CHR Collagen skincare franchise

1975

Crossover with designer Aldo Cipullo

1960

Ultima II launches in high-end department stores as a prestige counter beauty brand.

1959

The Precious Cream was first launched