The Beginning
The Ageless Expert
Our Quest
The Ultima II Heritage - Make Up
From half a century ago, ULTIMA II was always the Iconic beauty brand, tapped into the fashion zeitgeist & always ahead of its time.
2017
Introduced the NEW FACE of ULTIMA II
2017
Introduced new ULTIMA II - Wonderwear Makeup Series
2016
Introduced new ULTIMA II - Wonderwear Staylast Makeup
2016
Introduced new ULTIMA II - Wonderwear Lip Color
2016
Introduced a Soft & Tender Blush-on for Natural Look
2015
Launched Delicate Lipstick with Fabulous Colours
2015
Launched Delicate Translucent Face Powder with Moisturizer
2009
Introduced New Packaging Design of The Poreless Expression Compact Foundation
2000
From West to East : ULTIMA II Brought to Asia Where it Remains to This Day
1990's
Women Empowerment
The Third Wave Feminism was characterized by a new sexual empowerment. Ultima II rode the third-wave feminism with electricfying advertising for its LIP SEXXY long-wearing lipstick and Head Over Heels fragrance (featuring 1991's #1 Billboard Hot 100 Single "I'm Too Sexy")
1980's
Ahead of The Times
1985
The Eighties Now...
The ULTIMA II 'Art Deco' is How
1985
Introduced The Great Designer Colours - Autumn Collection
1984
Introduced Color Cassette System - The Bold Colour Collection for Eye
1983
Introduced
ULTIMA II - Precious Collection
1980
First to Introduce The Nakeds Series, Neutral Beauty Aesthetic in a Time of Bold Glamour
1970's
Spirit of The Times
1977
Launched The Oasis Naturals, embracing colors such as "hemp, wet clay and red earth" for eyes, lips and cheeks
1974
Introduced The Beautiful Nutrient Make Up - a Simple & Sensational Make Up
1971
Hired the youngest Creative Director of any beauty brand in history
1973
The First Beauty Brand to Sign an Exclusive Face Lauren Hutton, Supermodel
1970
Introduced
The Beautiful Nutrient Make Up - a Simple & Sensational Make Up