The Beginning
The Ageless Expert
Our QuestOUR QUEST
Take a tour to ULTIMA II’s quest on everlasting youth, decade by decade.
1ST DECADE
1959
ULTIMA II presented ULTIMA – Precious Cream, Youth Potion
1964
Discovered Collagen100, one of the most important beauty discoveries since moisture
2ND DECADE
1971
Hired the youngest Creative Director of any beauty brand in history
1973
The First Beauty Brand to Sign an A-list celebrity, Lauren Hutton
1975
Collaboration with Cartier for Love Bracelet Collection
1977
Launched The Oasis Naturals, embracing colors such as "hemp, wet clay and red earth" for eyes, lips and cheeks
1979
Improved Collagen100 to CHR. Launched of the first CHR Collagen Skincare
3RD DECADE
1984
Introduced Color Cassette System - The Bold Colour Collection for Face, Cheek, Eyes and Lips
1985
Advanced Forward to “ProCollagen”. We perfect our status as The Collagen Expert
4TH DECADE
1990
First to Introduce The Nakeds Series, Neutral Beauty Aesthetic in a Time of Bold Glamour
1994
Ultima II rode the third-wave feminism with electricfying advertising for its LIP SEXXY long-wearing lipstick and Head Over Heels fragrance (featuring 1991's #1 Billboard Hot 100 Single "I'm Too Sexy")
5TH DECADE
1999
Presented Glowtion enriched with skin loving nutrients yet correcting imperfection. Setting the trend for less is more, bare face healthy glow.
2005
Launched Extraordinaire Pure Collagen franchise
2009
Collagen Technology is completed with the addition of Trylagen
6TH DECADE
2013
Pioneering Double Caviar Power in Supreme Caviar range
2014
Introduced Triple Pore Refining Technology
2015
Launched Delicate Translucent Face Powder enriched with Moisture Essence
2015
Introduced Delicate Lipstick with Exciting Colours that suits your personality
2016
Launched Wonderwear series, designed with long lasting breathable technology with exciting bold colour palettes.
2017
Launched ProCollagen Supreme Caviar enriched with Caviar Complex
2017
Introduced the NEW FACE of ULTIMA II
2019
Launched The Legacy Limited Edition
2019
Presented the new and improved CollaSence
2021
DELICATE
Unveiled the new chapter of Delicate and new variants of Delicate Under Make Up.
2021
Extraordinaire Supreme
Launched Extraordinaire Supreme Series, a secret to everlasting youth.
2022
COLLASENCE
Launched CollaSence Advanced Activator, the new ULTIMA II hero product that acts as a skin booster.
2022
THE NAKEDS
Relaunched The Nakeds series, ULTIMA II iconic skin-like makeup range.
2023
PROCOLLAGEN SUPREME CAVIAR
Relaunched the upgraded Procollagen Supreme Caviar series with upgraded formulation.
2023
DELICATE LIP TINT
Presented the Delicate Moisture Lip Tint, a new exciting family member for lip product & Delicate series.
2023
WONDERWEAR EYE SERIES
Launched the new Wonderwear Eye Makeup from enchanting eyeshadow palettes, eyeliner pen, and better formula for mascara for #EffortlesslyEyesthetic look.