Makeup Trends 2025 The Healthy Skin Look is the New Favorite

For beauty enthusiasts, a new season is always the perfect time to explore new makeup trends in the beauty industry. As trends evolve, the makeup world keeps innovating, bringing fresh takes to the beauty scene.

Last year's makeup trends favored bold and glamorous styles. However, in 2025, we can expect a shift toward natural tones, all while keeping an artistic edge for a more expressive and dynamic look. The ‘hybrid makeup’ trend is also on the rise, featuring skincare-infused products that provide practicality and dual benefits in one.

So, what can we expect from the makeup trends of 2025?

Satin-healthy skin look

Great news for fans of minimalist, natural makeup or the ‘No Makeup Makeup’ Look is taking over this year. This trend emphasizes a satin-healthy skin look, offering a soft matte finish with a radiant, hydrated glow. In other words, it creates a naturally luminous complexion that looks fresh and well-moisturized.

To achieve the satin-healthy skin look, start with a solid skincare base. Follow up with The Nakeds Real Skin Serum Foundation and Concealer from ULTIMA II, which provides a flawless, glowing finish. This lightweight, non-greasy formula ensures comfort for everyday wear.

The Nakeds Real Skin Serum Foundation and Concealer is a 2-in-1 base makeup product infused with skincare benefits. You get the best of both worlds: perfect coverage and a naturally radiant complexion.

Don’t forget to complete your look with The Nakeds Absolutely Flawless Face Mist. Not only does this mist extend the longevity of your makeup, but it also provides extra hydration, leaving your skin with a healthy glow thanks to CollaSence™ in its formula.

Soft glam makeup

Another exciting trend in 2025 is soft glam makeup, the perfect choice for those who love an elegant yet natural look. This trend focuses on a flawless complexion complemented by subtle shimmer around the eyes.

To achieve this look, apply The Naked Face Powder by ULTIMA II. Its finely milled texture, enriched with CollaSence™ and Hyaluronic Acid, enhances your makeup, leaving your skin looking healthy, bright, and naturally radiant.

Natural eye makeup

With natural makeup dominating the trends, it’s no surprise that natural eye makeup is on the rise. This look gives a fresh and effortless look that lasts all day.

A natural look doesn’t mean dull eyes, though. You can enhance your lashes with The Nakeds Dual Lash Mascara and Serum to achieve naturally lifted and defined lashes.

Formulated with ABC+ (Argan Oil, Biotin, and CollaSence™), Pumpkin Seed Extract, and Ginseng Root Extract, this ULTIMA II product is a 2-in-1 solution. It works as a mascara to lift and enhance lashes while doubling as an overnight lash serum to nourish and maintain lash health.

Feathered brows 

Eyebrow trends evolve every year, from bold and structured brows to ultra-thin arches. In 2025, the focus is shifting to feathered brows, a trend highlighting natural facial features.

Feathered brows showcase a soft, natural look with slightly lifted hairs that follow their natural growth pattern. This style offers a clean, polished, yet elegant look that has become a favorite among many women.

To achieve feathered brows, try The Naked Eyebrow Perfector by ULTIMA II, a 3-in-1 eyebrow product featuring a brow pencil, brow mascara, and spoolie brush to shape, fill, and set brows easily, ensuring they look naturally defined and on point all day.

Glazed lips

One of the most eye-catching makeup trends in 2025 is the return of glazed lips! This trend creates plump, glossy, and voluminous lips with a long-lasting natural shine.

For beautifully glazed lips, you can try The Nakeds Satin Glazed Lip Colour by ULTIMA II. The formula is enriched with CollaSence™, Hyaluronic Acid, Rosehip Oil, and Jojoba Oil, along with UV protection. It is lightweight, comfortable, and transfer-proof, enhancing your lips' natural shine while keeping them hydrated and healthy throughout the day.

So, are you ready to refresh your makeup look this year?

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